Diamond Reels UK Data Policy
This policy explains what personal data Diamond Reels UK collects, why we need it and how we protect it. It applies whenever you visit the site, open an account, deposit, play or contact support. We process your data under the UK General Data Protection Regulation and the Data Protection Act 2018.
1. Who controls your data
Diamond Reels Entertainment Ltd decides how and why we process your personal data, which makes it the data controller.
| Detail | Information |
|---|---|
| Data controller | Diamond Entertainment Ltd |
| Registered address | 1 Harbour Walk, Douglas, Isle of Man, IM1 1AA |
| Data protection officer | dpo@diamondreelscasino.co.uk |
| General support | support@diamondreelscasino.co.uk |
| Supervisory authority | Information Commissioner’s Office (ICO) |
Send any question about this policy or your personal data to our data protection officer. We reply within one month.
2. What data we collect
Diamond Reels online collects only the data it needs to run your account, meet the law and keep your play safe:
| Category | Examples |
|---|---|
| Identity | Full name, date of birth, gender, ID document details |
| Contact | Home address, email, phone number |
| Financial | Payment method details, deposit and withdrawal history, source of funds documents |
| Gameplay | Bets, stakes, wins, games played, session length, bonus use |
| Technical | IP address, device type, browser, operating system, location at login |
| Communication | Live chat transcripts, emails, call recordings |
| Safer gambling | Deposit limits, time-outs, self-exclusion status, affordability checks |
Diamond Reels online doesn't ask for more data than each purpose requires. If you refuse to provide data that the law requires, we cannot open or keep your account.
3. How we use your data and why
UK data law requires a lawful basis for every use of personal data. The table shows ours:
| Purpose | Lawful basis |
|---|---|
| Opening and running your account | Performance of our contract with you |
| Verifying your age and identity | Legal obligation |
| Processing deposits and withdrawals | Performance of contract |
| Preventing fraud and money laundering | Legal obligation |
| Monitoring for harmful gambling | Legal obligation |
| Running bonuses, cashback and the loyalty programme | Performance of contract |
| Sending marketing | Your consent |
| Improving the site and fixing faults | Legitimate interests |
Your Diamond Reels play data feeds directly into our loyalty programme. We use your wagering to calculate Diamond Points, set your level and work out daily and weekly cashback. The same data helps us spot signs of harmful play early.
4. Verification and automated checks
Before you deposit, we confirm your age, identity and address through electronic checks. To run these checks, we share your details with identity verification providers and credit reference agencies. A credit reference check for this purpose leaves a soft footprint that lenders cannot see.
We also check every new registration against the GAMSTOP self-exclusion scheme. Some of our checks use automated decision-making, for example when a system flags an unusual deposit pattern. A member of our team reviews any automated decision that significantly affects your account. You can ask us to explain the outcome.
5. Who we share data with
Diamond Reels UK shares personal data only where the law, our contract with you or our safer gambling duties require it:
- Payment providers: banks, card networks, PayPal, Trustly, Skrill, Neteller and other providers that process your transactions.
- Verification providers: identity, age and address checking services and credit reference agencies.
- Game and sports providers: studios and live casino partners that run games on our site, which receive only the data they need to settle bets.
- Regulators: the Gambling Commission and other authorities that may request information.
- GAMSTOP: the national self-exclusion scheme.
- Law enforcement: police and fraud prevention agencies, when the law requires disclosure.
- Dispute resolution: the Independent Betting Adjudication Service, if you refer a complaint to it.
- IT and support partners: hosting, security and customer support providers that act on our instructions.
Diamond Reels online never sell your personal data. Every partner that processes data on our behalf signs a contract that limits how it may use it.
6. International transfers
Some of our partners process data outside the UK. We transfer data only to countries that the UK government recognises as offering adequate protection, or under the International Data Transfer Agreement approved by the ICO. You can ask our data protection officer for a copy of the safeguards that apply.
7. How long we keep your data
Anti-money laundering and gambling regulations set the minimum periods for which we keep records:
| Data | Retention period |
|---|---|
| Account, identity and transaction records | Five years after account closure |
| Gameplay and Diamond Reels play history | Five years after account closure |
| Self-exclusion records | At least for the length of the exclusion, then as the law requires |
| Chat transcripts and call recordings | Two years |
| Marketing preferences | Until you withdraw consent |
| Cookie data | Up to 13 months |
When a retention period ends, we delete your data or anonymise it so that nobody can identify you.
8. Cookies
Diamond Reels online uses cookies and similar technologies to keep the site working and to remember your settings:
- Essential cookies: keep you signed in, protect your account and process payments. These do not require consent.
- Preference cookies: remember your lobby filters, language and display choices.
- Analytics cookies: show us how players use the site so we can fix faults and improve the layout.
- Marketing cookies: measure our advertising and limit how often you see the same ad.
You choose which non-essential cookies to accept when you first visit, and you can change your choice at any time in the cookie settings.
9. Marketing
We send marketing by email, SMS or push notification only with your consent. You can withdraw consent at any time through your account settings or the unsubscribe link in any message.
Diamond Reels play platform stops all marketing as soon as you take a time-out or self-exclude. We also hold back marketing if our safer gambling checks suggest that it may harm you.
10. Your rights
Under UK data protection law, you have the following rights:
- Access: request a copy of the data we hold about you.
- Rectification: ask us to correct inaccurate or incomplete data.
- Erasure: ask us to delete data, unless the law requires us to keep it.
- Restriction: ask us to limit how we use your data while we resolve a query.
- Portability: receive your data in a structured format, or have us send it to another company.
- Objection: object to processing based on our legitimate interests or to direct marketing.
- Automated decisions: ask a person to review any decision made solely by automated means.
- Withdrawing consent: withdraw consent at any time for processing that relies on it.
To use any of these rights, contact dpo@diamondreelscasino.co.uk. We respond free of charge within one month, although we may extend this period for complex requests.
11. How we protect your data
Diamond Reels UK protects your data with encryption on every page, firewalls, access controls and regular security testing. Only staff who need your data for their role can view it. If a data breach puts your rights at risk, we notify you and the ICO without delay.
Keep your password private and sign out on shared devices. We will never ask for your password by email, text or phone.
12. Under-18s
We do not allow anyone under 18 to register or play. If we discover that a minor has opened an account, we close it, return any deposits and delete data that we are not legally required to keep.
13. Complaints
If you are unhappy with how we handle your data, contact our data protection officer first. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
14. Changes to this policy
We update this policy when the law or our services change. Diamond Reels online tells you about significant changes by email or on-site message before they take effect.